Slideshow images were shot & manipulated by Ed Dellis, 888ViralVideo.com
Viral Video Marketing FAQs
Why spend money on Internet video? We don't get a lot of sales off the Internet.
My print advertising already works. Why should I spend money on this new video fad?
How will video help me sell products & services?...my competition's not using it.
We already spent a ton of money on video, can't we just use it online?
Why do I even need videos on my website?
Who can we use as a host?...everyone here is too camera shy.
Can't I shoot the video and post it myself?
Who's going to write the script?
Don't slick productions cost a lot?
What if someone leaves a nasty comment?
How do I get started?
If you're not getting sales off the Internet, chances are your site is not optimized and search engine friendly.Unless someone is specifically searching you out, most folks don't click past the first results page.
Video is 50-100 times more effective than text on a webpage in getting you on the first page of search engine results.
Don't believe it? Check for yourself. Open up Google, and type in a keyword. The results will show thumbnails to videos related to your keyword.
If you see a relevant thumbnail with eye candy, which link are YOU going to click?
Recent VideoNuze research shows that people are 68% more likely to click a relevant thumbnail than they are a text link.
To increase sales...
What happens to month-old magazines when the new ones come out?
They are tossed out (or end up in the waiting room where your customers can see your competition's ads, too).
So, for print advertising to work, you need frequency...a recurring expense.
Not so with viral video.
Viral video works just the opposite: you pay ONCE, then it goes viral.
SO IT'S AN INVESTMENT.
Its exponential growth over time increases the area under the curve.
Just when the print ad is dying out, the viral video is getting traction and comes alive.
So, use your print advertising to drive traffic to your online video channel where they can see you (or a host), and you can tell them more about your products and services.
YouTube is now the No. 2 Search ENGINE...NOT Yahoo!
With today's information overload, time is everyone's most valuable asset.
Video makes a visual connection with the visitor that text on a webpage cannot.
Once people SEE your products/services in action, they're more inclined to call you the minute they see it.
...especially if the host is easy to watch, and talks to the viewer in a normal conversational tone.
Just because you don't see video on your competition's MAIN website, doesn't mean they aren't using special small video microsites elsewhere on the web to get additional sales.
The Rules of Engagement for Internet video are completely different.
This stems partly from the fact that viewers can watch it on demand on their schedule, and pause/fast-forward at will. But there are a multitude of other reasons.
Mainstream Media (MSM) typically doesn't have the "connection" that Internet video creates. MSM is a one-way street and typically delivers a "sales pitch".
People looking for info online don't want to listen to a sales pitch....that's old-school TV style.
Instead, they want to listen to real people talking about something they're passionate about.
A good host can draw that passion out of a shy genius, and get your phones ringing. We have the best hosts in the business on call.
Besides the fact that it's more engaging, videos can:
Answer FAQs -- email customers a link, instead of tying up your phones answering the same questions over and over again.
Demonstrate Feature/Benefits & Show your product being used.
Showcase Superior In-House Technology.
Present Face-to-Face Testimonials which adds an irrefutable element of credibility that text can't offer.
Garner Mainstream Media Attention Faster than a conventional press release, so you can be featured in a news story first.
Brand Your Company and associate it with a lifestyle.
Again, that's where Internet video is different.
People want to see real people talking about something they're passionate about.
A good host can draw that passion out of a company owner or good employee.
Ums, ya knows, likes, and even stumbling on repeated words and stuttering are GOLD on the 'net because it makes you REAL.
A good stumble can make a nice outtake for the end which can help make your message go viral.
Nobody's stopping you from learning the hard way.
There's an art and a science to viral video marketing, and Donald Trump's Apprentices thought they could to it, too....and they failed miserably.
Internet years make dog years look like a blink of an eye.
So, by the time you figure it all out, you may have already damaged your reputation online with rookie mistakes. So, why risk it?
Chances are you've already tried it, and blew it. So, your self-fulfilling prophesy came true: viral video doesn't work, right?
If so, we have a way out for you....Call us to see how to take advantage of this gift and online phenomenon:
FREE TARGETED ADVERTISING.
We've spent over 7 years learning viral video, and we're here to prove to you that it DOES work...very nicely.
Effective scripts online are simply bullet points that get expanded in a normal conversation with a good host. If it sounds too rehearsed, it's not REAL.
Don't forget that Content is KING online.
Depending on how we shoot your product/service, we can wake up almost any product/service.
But, sometimes just a Little Eye Candy is all it might need to go viral.
Eye candy can be as simple as a cool 3D graphic that does something unexpected, or it can be an attractive host...or a smokin' hot host depending on your targeted demographic.
That's not to say high-production value videos don't work online. Quite the contrary....so long as they obey the Rules of Engagement for Internet video.
By now, everyone knows that kids (a.k.a. sock puppets and trolls) can assume identities and leave nasty comments all across the Internet. We initially set up your Channel so only comments you approve get posted. So, don't worry. Besides, once it goes viral, it's self-policing.
Call us, and let's discuss your objectives:
(seven one four) 342 3020 Studio Line
In preparation, consider:
Your Unique Selling Position
Image You Want to Achieve
DON'T DELAY...do it now...time is running out as we're pulling out of this recession and your videos need to start getting seen by the search engines.
We can almost guarantee that your competition is working on video right now...if they're smart, that is.
...and with a microsite, you'd never know it.