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Viral Video Marketing FAQs
We don't get a lot of sales off the Internet. So, why should we pay 888ViralVideo to shoot videos when we can just shoot it ourselves with our smartphones?
My print advertising already works. Why should I spend money on new videos?
How does video help sell products & services?
We already spent a ton of money on video; it doesn't work for us.
What kind of videos work today online?
Who can we use as a host?...everyone here is too camera shy.
Can't I shoot the video and post it myself?
Who's going to write the script?
Don't slick productions cost a lot?
What if someone leaves a nasty comment?
How do we get started?
There's a sweet spot between over-produced and self-produced that rings true to customers online today.
Properly shot/edited videos get ranked higher by YouTube's algorithm, and it "listens" to the words you say in the clip.
If you're getting sluggish sales off the Internet, chances are your site's content is not optimized and/or search engine friendly.
Since Google owns YouTube, videos posted on YouTube show up at the top of the search results' first page.
AND, since people are basically lazy, they'll click a video looong before they'll read text.
To increase sales...
What happens to month-old magazines?
They get tossed out.
Properly shot/edited Viral Videos work just the opposite: you pay ONCE, then they go viral and stay working for you.
SO THEY'RE AN INVESTMENT.
Today, smart business protocol uses your print advertising to drive traffic to your online video channel where they can see you and a host tell them more about your products and services.
YouTube remains the No. 2 Search ENGINE...behind Google, its owner.
With today's information overload, time is everyone's most valuable asset.
Video makes a visual connection with the visitor that text on a webpage simply cannot.
Once people SEE your products/services in action, they're more inclined to call you after seeing it.
...especially if the host is natural, easy to watch, and speaks to the viewer in a normal, conversational tone...NOT in a sales-pitch.
The Rules of Engagement for Internet video are completely different than traditional video.
Most video uploaded today uses a bit of a Mainstream Media style and typically doesn't have the "connection" needed today.
One of the biggest mistakes is delivering a "sales pitch".
People looking for info online don't want to listen to a sales pitch.
Instead, they want to listen to real people talking about something they're passionate about...they're seeking VALUE.
A good host can draw that passion out of a shy genius or business owner, and get the phones ringing.
888ViralVideo has the best hosts in the business on call.
Depending on Goals, Videos can:
Answer FAQs -- instead of tying up your phones answering the same questions over and over again, just email them the link to the video.
Demonstrate Feature/Benefits & Show your product being used.
Showcase Superior In-House Technology.
Present Face-to-Face Testimonials which adds an irrefutable element of credibility that text can't offer.
Garner Mainstream Media Attention Faster than a conventional press release, so you can be featured in a News Story first.
Brand Your Company and associate it with a lifestyle.
Again, that's where Internet video is different.
People want to see real people talking about something they're passionate about.
A good host can draw that passion out of a company owner or good employee.
Ums, ya knows, likes, and even stumbling on repeated words and stuttering are GOLD on the 'net because it makes you REAL.
A good stumble can make a nice outtake for the end which can help make your message go viral.
Nobody's stopping you from learning the hard way.
There's both an art and a science to viral video marketing.
So, by the time you figure it all out, you may have already damaged your reputation online with mistakes.
We've spent over three decades learning viral video marketing, and we're here to prove to you that it DOES work...very nicely, IF it's done PROPERLY.
Effective scripts online are simply bullet points that get expanded in a normal conversational tone with a good host prompting you.
If it sounds too rehearsed, it's not REAL.
Don't forget that Content is KING online.
Depending on how we shoot your product/service, we can wake up almost any product/service AND make it interesting.
But, sometimes just a Little Eye Candy is all it might need to go viral.
Eye candy can be as simple as cool 3D graphics that do something unexpected, or it can be an attractive host...or a smokin' hot host depending on your targeted demographic!
That's not to say high-production value videos don't work online. Quite the contrary....so long as they obey the Rules of Engagement for Internet Video...see Sweet Spot comment above.
By now, everyone knows that kids (a.k.a. sock puppets and trolls) can assume identities and leave nasty comments all across the Internet. So, don't worry...a simple reply by an outsider often disarms the negative comment.
Call us, and let's discuss your objectives:
In preparation, please consider your:
• Target Market
• Unique Selling Position
• Image that You Want to Achieve
COVID EFFECT...time is running out as we're pulling out of this Covid recession. Your videos need to start getting seen by the search engines right away, so call now...seriously, NOW.